Styling Event, Newsletter, Window Display, & Floorplan
A styling event is a great way to advertise new merchandise that is coming to the store. With a newsletter, employees know what the trend is in the store and how to sell the trend to customers. The way the window display and floorplan are displayed will greatly impact how customer flow will be.
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Styling Event
This event was created to highlight the assortment purchased in the buying simulation. The event plan includes the cost, goals, and format of the event. My styling event will be called The Deep Ocean to Fashion. This is a one-day event that will showcase the buying assortment. . For my goals for this event, I hope to increase the foot traffic at the store, by attracting more customers with the event and the music that they will hear. I would also like to increase the sale of merchandise as the event takes place and after the event. When it comes to the timeframe and implementation of this event, it will take 1 month to plan the whole event. With the personnel needed for this event, and the costs of advertising, and set up, the total cost for this 6-hour event rounds up to about $20,130.
